Social

Advertising spend on Twitter dropped by 71 percent in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk’s takeover. The recent data by Standard Media Index (SMI) comes as Twitter is moving to reverse the advertiser exodus. It has introduced a slew of initiatives
Twitter has about 2,300 active employees, Elon Musk said in a Tweet on Saturday. CNBC on Friday reported that Twitter’s full-time headcount has reduced to about 1,300 active, working employees, including fewer than 550 full-time engineers by title. About 75 of the company’s 1,300 employees are on leave including about 40 engineers, CNBC said, citing
Twitter has silently updated its developer terms to ban all third-party clients on the platform. The firm’s 5,000-word developer agreement was reportedly updated with a stipulation prohibiting “use or access the Licensed Materials to create or attempt to create a substitute or similar service or product to the Twitter Applications.” Even before the terms were
The government on Friday made it mandatory for social media influencers to disclose their “material” interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer
WhatsApp has reportedly begun rolling out a new feature for select Android beta testers that allows them to exchange voice notes as status updates. The feature lets you share voice status updates “with a certain audience configured within your privacy settings,” according to a feature tracker. The new feature is available within the text status