Walmart Partners With TikTok to Sell Merchandise While Livestreaming

Products You May Like

Walmart, which is looking to invest in TikTok, said on Thursday it would partner with the Chinese-owned video-sharing app to sell items seen on a livestream by creators featuring the retailer’s fashion merchandise.

Walmart said viewers on TikTok, which reaches 100 million US users a month, can shop for fashion items featured in content from popular creators without having to leave the platform. The livestream will take place on Friday on Walmart’s profile page on TikTok.

The livestream will feature national brands like Champion, Jordache, Kendall + Kylie, and some private brands including Free Assembly, Scoop, and Sofia Jeans, Walmart said.

“It gives us a new way to engage with users and reach potential new customers,” William White, Walmart’s US chief marketing officer, wrote in a blog post.

The world’s largest retailer’s planned investment in TikTok will help it engage with younger audience and supercharge its battle against Amazon in e-commerce and online advertising. But political tensions between the United States and China and uncertainty continue to stand in the way.

Walmart’s online sales have catapulted during the COVID-19 pandemic as customers avoiding crowds fearing they would contract the virus are shopping more from the comfort from their homes.

© Thomson Reuters 2020


Is MacBook Air M1 the portable beast of a laptop that you always wanted? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Social

Products You May Like

Articles You May Like

Noise ColorFit Pro 4, ColorFit Pro 4 Max with Bluetooth Calling Launched in India: Price, Specifications
New YTStealer Malware Aims to Hijack Accounts of YouTube Content Creators
New ‘Quantum’ Builder Lets Attackers Easily Create Malicious Windows Shortcuts
Trump’s App Truth Social Deal Goes Under Investigation as Digital World Acquisition Faces Subpoenas
Facebook Owner Meta Will Reportedly Lower Engineering Hiring Target for 2022 to Around 6,000-7,000

Leave a Reply

Your email address will not be published.